Bring Deliverability and Design Together to Maximize Email ...

January 28, 2009 â€" <b>Tips</b> for getting your permission-based marketing emails into the inbox and the actual <b>design</b> of the email are closely linked. Here you will find useful information on getting into the inbox, email <b>design tips</b>, and the nexus between the two. ... One of the top guidelines for email marketing <b>design</b> is not to send out an email that is too heavy graphics or, much worse, one giant <b>graphic</b>. The guiding principle is 60 percent text, 40 percent <b>graphic</b>. ...